The Complete SEO Guide in 2020

Marketing Online 2020 - Optimizing Featured Snippets
via TechSpotGuruJi

SEO optimization is very important for every site, precisely for the business to reach the top of Google search.

However, as this part includes many steps that need to be taken, in today’s article you will find a complete guide to optimizing your site SEO. Let’s discover it together!

Step 1: Set up Google Analytics for site monitoring Before you start optimizing your site itself, it is very important to create an account on Google Analytics. Afterwards, you will also need to configure it to be able to provide the exact data you need. With this program, you will have the opportunity to monitor your business, giving Google Analytics data about each user.

Step 2: Configure the Google Search Console to monitor site impressions, placements, and error pages Like Google Analytics, Google Search Console is a free program that interprets the data provided by the aforementioned application. It also checks the indexing status of the site by the Google search engine, but also helps to optimize it. Moreover, it is very important that you connect your site carefully, entering all the elements and details you need to display the information. To complete this simple stage, you can enter your site map, this step increasing the efficiency of the application. Thus, search engine robots will discover the information on the webpage much easier, and optimization will be done in a timely manner.

Step 3: Configuring robots.txt and sitemap.xml Both robots, txt and sitemap.xml are protocols, these being the first documents scanned by search engine robots. Thus, before placing you in the top searches, these robots scan the mentioned protocols to find out your information within the site. For robots.txt, this protocol helps to stop indexing for a backend with sensitive data. For example, a site that holds data in secret folders will not be able to be indexed by search engine robots precisely because of this protocol. Therefore, these documents will help you in achieving a quality optimization.

Step 4: Install Yoast SEO or All in One SEO for WordPress WordPress is one of the most used platforms for creating a website, so more and more people are using such solutions. If you also own a WordPress site, then you need to know that it also needs SEO optimization. And to solve this problem, there are several modules, among which the most used, but also recommended are Yoast SEO but also All in One SEO. Also, if you are a beginner, you should know that these modules are specially designed for inexperienced people to get a site as they wish. Moreover, All in One SEO is translated into over 50 languages, so it can be understood by anyone.

Step 5: Establish keywords

Keywords are very important in site optimization, appearing in the top of Google searches with keywords. So in this case, you should opt for applications specifically designed for this purpose, which may include Google Search Suggest or Google Trends. With these so-called tools, you will be able to find out which are the most commonly used terms in the niche you activate, so that you can choose which keywords to enter in the articles to be posted. Moreover, the specified keywords will be reported worldwide, so not only Romanian. This way, you will choose the most commonly used words in the entire world, in order to attract as many users in a short time.


Step 6: Optimize site loading speed

Website loading speed is very important when we want our site to reach the top position in Google search. Therefore, in order for this to be optimal, the site should load in about a second. However, in order to reach this performance, it is very important to identify the causes that lead to this slower loading. Therefore, pay close attention to the database and, if you notice unnecessary data, you can delete them so as not to occupy unnecessary space. To check the page load speed, you can also choose PageSpeed Insights, a program offered by Google.


Step 7: Image optimization

One of the causes that lead to a very slow loading of the site is the images. Most of the time, we deal with the technical side of the site, but we completely forget about the images. Therefore, it is very important for them to be optimized in order to be consistent with the entire web page. And in this regard, you will have to deal with the image tag. Moreover, for the image name you can choose keywords. This will make them much easier to optimize. Finally, a final step in image optimization is its size, so if you can reduce it, feel free to do so.

Step 8: Optimize headings so that they contain keywords Headers are HTML tags, which are meant to highlight important elements within a page, so search engine robots will find out much more about what is on that page. Each heading is made up of more such titles, but increasingly smaller. Therefore, it is very important that the first headings (H1, H2, H3) contain keywords, precisely because they present the main topic of the page, subsequently, with the help of the sub-sections, reaching the particularities of the domain. Moreover, it is very important to carefully choose the sections and sub-sections so that they fully match the site page.

Step 9: Link optimization

Another very important step in optimizing your site is its links. Therefore, it is very important for them to contain a SEO friendly URL, precisely for search engines to be able to climb the site in the top of Google search. It is very important that the link is readable so that the Google slaves find out what you are about to present within the page. Therefore, not only the search engines will become familiar with the topic of discussion, but also the visitors of the site, by first contacting the URL, and subsequently with the actual page.

Step 10: Optimizing page titles

The title has the role of describing the entire content of the article, in a few words, so it is essential that it be optimized as well as possible. Therefore, in order to complete this step, we suggest you enter keywords from the title. However, do not repeat it several times, so as not to get the opposite of what you want: Google penalty. Also, for better optimization, opt for short, but human-friendly titles. For this purpose, we recommend that you choose a title that can fit a maximum of 50-60 characters. Apart from the fact that it will be much easier to read by Google, it will also be attractive to the user, becoming more and more curious about the products or services offered.

Step 11: Optimize the meta-description description that contains attractive keywords Meta description is very important for presenting an article, appearing just below the title of presentation, when displaying Google results. Therefore, properly designed, it will attract the target audience, thus increasing the site traffic. This is why we recommend entering keywords so that you get top positions in Google search. Moreover, opt for an attractive presentation to arouse the user’s curiosity about the services or products you can provide. Regarding its length, our recommendation is to not exaggerate with a description too wide, 150-160 characters more than enough. After all, it is important what you are about to convey, not necessarily the length of the paragraph.

Step 12: Insert external links to other pages that are linked to the page on which the link was created Another useful step in optimizing your site is the insertion of external links. Most of the time, the articles or pages on the site are related to each other, so in this case, step 12 should not be forgotten. These external links link to other documents, precisely to help the user understand the message you want to convey through the page. Thus, not only will the user have a much more enjoyable experience, but the search engine robots will also consider you when creating the top search engine.

Step 13: Insert internal links to other pages on the site If you have dealt with external links, then you should pay close attention to internal links as well. They have the role of creating that coherent architecture of the site, which is much easier to read by the user. Also, because it offers better site navigation, the visitor will spend more time on the site, which is essential when you want to optimize your site. Moreover, search engine robots will appreciate this step as they will be able to check your pages much more easily, tracing accurate channels, without any errors or difficulties when checking.

Step 14: Identify crawl errors and fix them before checking the actual pages, Google will deal with the crawling side. Specifically, it will simultaneously open the pages of the site, verifying what is their maximum opening time starting from the server. Google will also check the maximum number of pages that can be opened simultaneously. Therefore, in order to avoid crawl errors, it is very important to have a quality URL. So, carefully check all the parameters when creating it, so that you do not encounter the errors that are so common in the online environment. If the URL is according to the standard. Beware of the server on which the site is created, as it may also harm the user experience.

Step 15: Create a mobile-friendly website Each of us uses the phone for informational purposes, so a site that is mobile friendly will attract even more visitors. However, before you even take this step, you will need to consider the format of your site. Therefore, it will have to maintain its structure, regardless of the resolution or screen of the phone, precisely for this category of users to benefit from the same experience. For this step, we recommend using a few tools, specially designed to get a mobile-fiendly site. Moreover, you need to know that there are such tools, even offered by Google. In contrast, if you feel that this is a far too complex area, then you can rely on specialists who will take care of improving your site.

Step 16: Repair broken links

404 errors are becoming more common, especially if page links have not been created properly. Therefore, if your site is experiencing this problem, you will need to check the links used to display pages within the site. In this regard, we announce to you that, in order to check the technical status of the links within the site, we suggest you to use different tools specially designed for their monitoring. For example, you can use Google Search Console, one of the most widely used tools offered by Google itself.

Step 17: Secure the domain

Without a domain and without a quality server, your site cannot exist. Therefore, our recommendation is to call for a quality, secure domain that will give users more confidence. Whether we are talking about a .ro domain or a .com domain, it will need to be secure in order for your site to function optimally. In this regard, we recommend that your site be of type https: //, this being the most recommended domain for obtaining a secure site. So, along with the security certificate, you will legitimize yourself as the real owner of the site, while obtaining a secure site from all points of view. Finally, remember to use strong passwords, hackers can attack you anytime!

Step 18: Creating original content

If you’ve already got a healthy site, as it should, then the next step is to post content. Surely you have already learned that you must have content that is appropriate to the niche you activate, Avoid posting articles taken from other sites, precisely because you risk your site being permanently deleted. If you do not have enough experience in the field, or you simply find it too difficult, you can confidently call a content writer who will handle the written part of your site.

Step 19: Creating articles in the weekly blog topic You’ve probably already learned how important a blog is to promoting your business. However, if you created this topic, try to keep it alive by posting articles constantly. In this case, we recommend posting 1-2 articles per week, so that you have new content permanently, but without being too stifling. Also, be sure to enter targeted keywords so that they can be found in a short time by the public. In addition, with regard to the language used, opt for the simplest one, so that everyone can understand the message you are offering. So, reduce the language too much as much as possible, especially if you are targeting a large target audience, which does not have as much specialized knowledge.

Step 20: Creating articles and publishing them on other sites In addition to quality content, it is very important to know where to publish it. So, if you have the opportunity, do not hesitate to promote your business in a smart way on other websites, while also publishing links to your web page. Moreover, be sure to choose sites that match the niche you are activating to gain credibility for your target audience. Also, in articles, don’t forget to use targeted keywords as well, so you can find the article much easier.

Step 21: Use the markup scheme

The last, but not the last, step we suggest you take to optimize your website is the markup scheme. This program has the role of analyzing all the content of the site, telling the search engines what each information within the site means. When a search engine analyzes your site, those robots see the entire site as a wealth of information, without the presence of product categories or information, as we see when we access a site. Thus, the markup scheme has the role of creating these categories, so that the slaves can better understand the information provided. Therefore, SEO optimization will be much better, this step is in your benefit, especially if you want to get the top positions in Google search

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